Evidnt's Audience Targeting drives 27% increase in Reach for a Every Day Meals Brand
Summary:
Traditional audience targeting methods rely on outdated data and fail to provide a clear picture of multicultural behaviors and real-time sales impact. By using Evidnt’s Audience Targeting platform, a client was able to identify their ideal audience cohort and launch their campaign with precision, leading to significant reach, sales, and cost savings.
Objective:
The client aimed to identify and target their ideal audience cohort for a successful campaign launch and activation, utilizing Evidnt’s Audience Targeting platform for real-time sales data analysis and insights beyond language settings or content type.
Evidnt Impact Measurement:
The Audience Targeting platform helped the client identify key cohorts, offering scale and reach across multiple channels, with direct integrations for same-day activation.
Results
The audience cohorts identified by Evidnt’s platform led to a
- 27% incremental Reach against Target Audience
- 6% sales lift
- 13% in media cost savings
Evidnt’s Audience Targeting as their go-to tool for audience development and planning, extending their reach to Canada and Europe.
