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Audience Targeting

Evidnt's Audience Targeting drives 27% increase in Reach for a Every Day Meals Brand

Summary:​
Traditional audience targeting methods rely on outdated data and fail to provide a clear picture of multicultural behaviors and real-time sales impact. By using Evidnt’s Audience Targeting platform, a client was able to identify their ideal audience cohort and launch their campaign with precision, leading to significant reach, sales, and cost savings.
Objective:
The client aimed to identify and target their ideal audience cohort for a successful campaign launch and activation, utilizing Evidnt’s Audience Targeting platform for real-time sales data analysis and insights beyond language settings or content type.
Evidnt Impact Measurement:​
The Audience Targeting platform helped the client identify key cohorts, offering scale and reach across multiple channels, with direct integrations for same-day activation.

Results

The audience cohorts identified by Evidnt’s platform led to a 
  • 27% incremental Reach against Target Audience
  • 6% sales lift
  • 13% in media cost savings
Evidnt’s Audience Targeting as their go-to tool for audience development and planning, extending their reach to Canada and Europe.

What's next​

Evidnt’s Impact Measurement is becoming a vital tool for optimization and measurement, providing real-time insights and reports for better decision-making. Future updates will include offline channel measurements, customized optimization methodologies, brand favorability integrations, and media KPI to sales analysis.

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