Evidnt

Brands who are unlocking the retail data

Case Studies

Spicing Up Marketing ROI: Evidnt’s Flavorful Approach to Behavioral Targeting

In the heart of modern retailing lies the fusion of data and strategy. Evidnt’s unparalleled approach harnesses this power, transforming first-party data into actionable insights. Retailers partnering with Evidnt aren’t just advertising; they’re showcasing a holistic brand growth narrative. With results like a 10% spike in store footfall and an 8% surge in sales for targeted promotions, it’s evident that Evidnt’s Shop Local Ads are reshaping the retail landscape, driving growth both within stores and in the broader independent retail ecosystem.

Amplifying Retail Growth with Evidnt

Holistic Marketing Performance with Evidnt Nexus

Facing challenges in managing sales data and optimizing a limited marketing budget, an emerging brand turned to Evidnt Nexus. The result? A 29% boost in marketing performance and a doubling of market share. Discover how Evidnt Nexus’s unique independent retailer data and holistic view of sales revolutionized their marketing strategy.

Doubling Market Share and Engagement Through Targeting and Optimization

Discover how a fast food brand doubled its market share in exposed markets and enhanced user engagement by leveraging Evidnt’s targeting and optimization capabilities in this case study.

Boosting Sales and Engagement Through Effective Targeting and Digital Out-of-Home Advertising

Explore this case study to see how a ready-to-eat entree brand achieved a 9x engagement goal and increased average order value with Evidnt’s effective targeting and DOOH advertising strategies.

Amplifying Brand Awareness and Sales Through Precise Targeting and Optimization

See how Evidnt’s platform enhanced a prepackaged goods brand’s awareness and sales by leveraging precise targeting, real-time sales data, and Shop Local creatives to engage users and boost store traffic.

Dynamic Creative Optimization Boosts Beer Brand Sales by 18%

A case study exploring the success of a leading beer brand that leveraged Evidnt’s platform for dynamic creative optimization, resulting in an 18% sales increase at retail stores and dining locations by tailoring advertising creatives to match consumer preferences for various beer types.

Boosting Convenience Store Sales by 15%

A small neighborhood store owner sought to improve their sales and product offerings but lacked the necessary data and tools. With Evidnt’s analytics and product discovery tools, they revamped their product selection, better catered to customer preferences, and increased their monthly sales by 15%.

Helping Consumers Cash In

A financial services provider used Evidnt’s targeting and insights to reach underserved audiences and increase brand awareness, resulting in a 23% increase in brand awareness and an 11% improvement in customer acquisition cost.

Boosting Pet Care Sales through the Woof

A pet care company increased product sales per store by 17% by using Evidnt’s audience targeting platform to identify pet owners based on their pet’s needs using past buying behaviors.

Converting offline buyers to online subscribers

A premium coffee company increased online subscription sales and decreased cost per subscription by 11% by using Evidnt’s audience targeting platform to identify the right audiences of specific brands and premium coffee drinkers.

Increase Marketshare By Anticipating Colds

An over-the-counter cold medicine company increased its market-share by 14% by using Evidnt’s platform to identify audiences and markets where colds were spreading quickly and optimizing their media spend based on real-time buying behaviors.

International Brands Launch Drives Intent

An international brand increased brand recognition by 31% and buying intent by 28% by using Evidnt’s platform to optimize their media spend and targeting based on real-time buying behaviors and preferences for their new packaged food brand in the US.

Increasing Efficiency through Audience Targeting

A snacks company increased media efficiency for its key chip brand by 13% by using Evidnt’s platform to optimize its media spend and targeting based on real-time buying behaviors and preferences.

Inflight Optimization Improves Media Effectiveness

A soft drink company improved sales and media efficiency by 16% by using Evidnt’s platform to optimize its media spend based on real-time buying behaviors and preferences.

Buying Behaviors Drive Store Traffic

A high-end jewelry brand successfully drove traffic to their new store opening and generated interest in their brand by targeting women who buy high-end jewelry and beauty products through digital ads with Evidnt’s audience targeting platform.

Increased Brand Recall Through Targeted CTV

A male beauty brand increased brand recognition by 28% and purchase intent by 9% by targeting men who frequently buy high-end grooming and beauty products through connected TV ads with Evidnt’s audience targeting platform.

Audience Targeting Driving LTV

A consumer electronics company increased customer lifetime value by 11% by using Evidnt’s audience targeting platform to identify previous brand buyers with interest in gaming and entertainment for their new wearable speaker system.

Audience Targeting Scores with Better On Target Reach

A non-alcoholic beer brand improved on-target reach by 26% by using Evidnt’s audience targeting platform that leveraged buying behaviors to identify buyers of specific beer types during the World Cup.

Audience Targeting Driving Media Savings

By using Evidnt’s audience targeting platform, a leading state lottery was able to increase reach and reduce costs while promoting their holiday lottery games. Results included a 15% in media savings and a spike in sales.

Audience Targeting Capturing Trends

With the rise in demand for new alcoholic flavors and beverages, an alcohol brand sought to capitalize on the most recent trends and maximize return on investment. Utilizing Evidnt’s platform, the brand was able to identify the espresso martini trends, key audiences and target groups for their marketing efforts, driving an 18% improvement on their ROI

Product Supply Optimization

Evidnt’s platform helped a leading cleaning supplies company boost their ROAS by 3x during pandemic-related supply chain challenges. With real-time data and insights, Evidnt’s platform enabled the company to make informed decisions, navigate supply chain disruptions, and optimize their media spend for better performance.

Audience Targeting

Discover how Evidnt’s Audience Targeting platform helped a client identify and reach their ideal audience, leading to a 27% increase in reach and 6% sales lift. Learn how real-time sales data and easy activation across channels can drive better results for your business.

Impact Measurement

Discover how a market-leading pest control brand used Evidnt’s Impact Measurement platform to identify top-performing tactics and increase sales by 8.82%, generating over $1.5M in incremental revenue.

Product Finder

New product launches are great until they sell out and leave buyers frustrated. Leveraging the extensive network of Evidnt Analytics users, Evidnt worked with the brands and top publishers to develop a dynamic product finder map right within the advertising unit, leading buyers to where the product can be found near them.

What our clients say about us

At Nextdoor we've used Evidnt's Impact Measurement solution to understand how our CPG advertiser's initiatives are driving both national, and local omni-channel sales results. For a category like CPG that is always looking for more granular insights, we've been impressed with the speed and actionability of the reporting to drive results for our partners.

Colin Johnson

Head of Retail and CPG, Nextdoor

We're super fans of what Evidnt is doing. The Decision Ready Platform provides insights and solutions in record time, giving us insights to run our business faster and in a smarter way.

Joshua P.

Brand Manager, F500 Company

As a small retailer, the speed and accuracy of Evidnt's platform have transformed how we approach our sales strategy. The data is quick and fast, enabling us to make timely decisions that directly impact our bottom line. It's like having a data scientist on our team!

Namik Soltan

Founder, GNGR Labs

We struggled with blind spots in our sales data that kept us guessing about our next moves. Evidnt’s platform has been a game-changer, providing the data we need to cover these gaps. Their insights have helped us refine our inventory and marketing strategies with precision we never thought possible.

Andrea E.

Marketing Research, F500 Frozen Foods Brand

Evidnt provides more than just data; they offer a roadmap to success. Their insights and sales measurement tools allow us to optimize our strategies in real time. We've seen a measurable increase in efficiency and profitability thanks to their precise, data-driven guidance.

Robert Douglas

CEO, Right Off Vine

Evidnt has revolutionized the way we reach our customers. With their help, we can target audiences in real-time, which has significantly driven our sales. The ability to adjust and adapt our marketing on the fly has set us leagues ahead of our competition.

Boris Litvinov

Co-Owner, Left of Madison

Our business was a sales data desert; we were parched for lack of meaningful insights. Evidnt brought us the solution we desperately needed. Their platform not only quenched our thirst for data but also nourished our growth strategies with deep, actionable insights.

John W.

VP, Head of Specialty Markets - F500 Specialty Foods Brand

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2024 CPG Retail Sales Report & Trends: Insights to Drive Growth