In a world of outdated inventory management and distribution platforms, which cost small and medium-sized merchants $152 billion a year, Evidnt offers merchants a Smart Marketplace. The Marketplace allows merchants to better manage inventory, discover new products, and order directly from brands.
As current models of advertising lose value and relevance, due to the loss of 3rd party cookies and IDs, Evidnt provides brands a way forward. Through Evidnt’s Decision Ready Platform, advertisers can target strategic consumer segments and measure return on investment in real-time, all with a privacy-first model.
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Evidnt integrates the Audience Planner with Adslot to leverage custom audience data with guaranteed, premium digital inventory.
While privacy changes are further restricting brand measurement, Evidnt is bringing custom measurement tracking to social channels.
Evidnt is awarded as the winner of “Best Early Stage Company” by AdExchanger
As a whole, the retail and CPG industry is entering a period of transformation. On one hand, retail data available for merchants has grown. On the other hand, brands and advertisers are losing relevant targeting opportunities. As browsers, operating systems, platforms implement changes designed to improve consumer privacy, almost 70% of all media will go unmeasured.
This is where we see an opportunity to help both merchants and brands make better decisions in real-time with a privacy-first approach.