The future of commerce is smart.

Through Evidnt, merchants can save money and increase revenue, while brands can target consumers and measure performance with non-PII, transactional data.

Our Services

Changing the way merchants and brands make real-time decisions in a privacy-first world

Merchants: The Smart Marketplace

In a world of outdated inventory management and distribution platforms, which cost small and medium-sized merchants $152 billion a year, Evidnt offers merchants a Smart Marketplace. The Marketplace allows merchants to better manage inventory, discover new products, and order directly from brands.

Brands: The Decision Ready Platform

As current models of advertising lose value and relevance, due to the loss of 3rd party cookies and IDs, Evidnt provides brands a way forward. Through Evidnt’s Decision Ready Platform, advertisers can target strategic consumer segments and measure return on investment in real-time, all with a privacy-first model.

Trusted By Market Leaders and Innovators

Case Studies

Product Supply Optimization

Evidnt Delivered Cleaning Supplies Company 3X Increase in ROAS during Covid supply chain struggles

Audience Planner

Evidnt’s Audience Planner Platform delivers 27% increase in reach

Impact Measurement

Using Evidnt’s Impact Measurement Platform, F500 household brand drove $1.5M+ in incremental sales

Product Finder

Evidnt Developed a Product Finder Ad Unit, Driving +13% increase in Brand Sales

What our clients say about us

"At Nextdoor we've used Evidnt's Impact Measurement solution to understand how our CPG advertiser's initiatives are driving both national, and local omni-channel sales results. For a category like CPG that is always looking for more granular insights, we've been impressed with the speed and actionability of the reporting to drive results for our partners."

Colin Johnson

Head of Retail and CPG

"We’re excited about the launch of Evidnt’s marketplace. With the supply chain issues and volume of new products available to us, Evidnt helps us understand what to stock up on and how to maximize our sales by connecting with multiple brands in one place."

Vishal T.

Muti Store Merchant - NJ, CT, NY

"We're super fans of what Evidnt is doing. The Decision Ready Platform provides insights and solutions in record time, giving us insights to run our business faster and in a smarter way."

Joshua P.

Brand Manager, Fortune 500 Company

Evidnt Blog Posts

Impact Measurement for Social

While privacy changes are further restricting brand measurement, Evidnt is bringing custom measurement tracking to social channels.

Evidnt is an AdExchanger Award Winner!

Evidnt is awarded as the winner of “Best Early Stage Company” by AdExchanger

Evidnt Blog Posts

The Importance of Independent Retailers to Brands

The Independent Insider The Importance of Independent Retailers to Brands   The Latest In today’s rapidly evolving retail landscape, one thing remains constant: the importance of independent retailers to brands. Independent retailers are a critical piece of the puzzle, and there are several reasons why. First, independent retailers offer brands a level of flexibility that […]

Why Independent Retail Sales Data is critical for Brands?

The Independent Insider Why Independent Retail Sales Data is critical for Brands ? The Latest In today’s age of big data, it’s easy for brands to get lost in the noise and overlook important data sets that can inform their marketing and sales efforts. One such data set is sales data from independent retailers. Independent […]

Are You Doing Enough Product Discovery For Your Convenience Store?

The Community Are You Doing Enough Product Discovery For Your Convenience Store? The Latest A recent study shows that the typical focused c-store consumer is in and out in under four minutes, passing 606 different product category displays on average as they browse. This means they spend less than .5 seconds per display. Further, 46% […]

Why You Need To Adopt a POS System Like Clover or Square?

The Community Why You Need To Adopt A POS System Like Clover or Square?   The Latest Today, small shops adopt cloud-based point-of-sale (POS) 4 times more frequently than enterprise retailers. Before we get into why this is, let’s set the stage. What are cloud-based POS systems exactly? A cloud POS is a web-based point-of-sale […]

What small businesses can learn from the retail giants?

The Community What small businesses can learn from the retail giants?   The Latest KEY POINTS Big retailers are significantly investing in analytics Smaller retailers can catch up with some simple data tracking Keeping track of local conversations can lead to successful collaborations Analytics can help discover appropriate pricing and the right product mix Investment […]

Product Highlights: New Post Pandemic Trends

The Community Product Highlights: New Post Pandemic Trends   The Latest KEY POINTS Snacks sales are growing due to smaller package sizes, sugar-free options, and more variety Snacks are largely driven by promotional offers that drive incremental revenue Non-Sugar and Non-Dairy dominate in the drinks categories Alcoholic beverage growth is driven by ready-to-drink cocktails, with […]

How to stay competitive as inflation grows?

The Community Practical steps for small-business owners to manage inflation and expand The Latest KEY POINTS Inflation is at a 40-year high, at 9%+ Consumers have less money to spend on products than ever before Product costs have increased by over 10%+ across most food and beverage categories Retailers need to stay agile, find new […]

Modern Product Optimization Boosts Sales by 15%

The Community Product optimization quickly boosts sales of small retailers by 15%, Stanford University experiment finds! The Latest Sridhar Narayanan, a professor at Stanford Graduate School of Business, was surprised to see a whopping 15% increase in sales of small retailers in his experiment.  Small retailers are vital to the local and global economies, driving up […]

Evidnt partners with Adslot

Evidnt integrates the Audience Planner with Adslot to leverage custom audience data with guaranteed, premium digital inventory.​

Stock Up Report: Dec. 2021

December 2021 Merchant Stock Up Report – Data Through 12/1/2021

We see an opportunity to hit refresh

As a whole, the retail and CPG industry is entering a period of transformation. On one hand, retail data available for merchants has grown. On the other hand, brands and advertisers are losing relevant targeting opportunities. As browsers, operating systems, platforms implement changes designed to improve consumer privacy, almost 70% of all media will go unmeasured.

This is where we see an opportunity to help both merchants and brands make better decisions in real-time with a privacy-first approach.