The future of commerce is smart.

FOR RETAILERS

Evidnt connects independent retailers and brands to sell more and grow their business together.

Our Services

Helping Retailers Grow Their Bottom Line and Enabling Brands to Act Quickly and Drive Better Performance

Retailers: The Smart Marketplace

In a world of outdated inventory management and distribution platforms, which cost small and medium-sized retailers $152 billion a year, Evidnt offers retailers a Smart Marketplace. Through the Marketplace, retailers can better manage inventory to save money, discover new products to increase revenue, and order directly from brands to compete better.

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Brands: The Independent Retailer Network

Maximize Your Brand's Growth with Evidnt: Navigate Fragmented Sales Channels with Real-Time Insights and Targeting Across 15 Independent Retailer Channels Generating Over 40% of Consumer Good Sales.

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Trusted By Market Leaders and Innovators

Case Studies

Helping Consumers Cash In

A financial services provider used Evidnt’s targeting and insights to reach underserved audiences and increase brand awareness, resulting in a 23% increase in brand awareness and an 11% improvement in customer acquisition cost.

Boosting Pet Care Sales through the Woof

A pet care company increased product sales per store by 7.5% by using Evidnt’s audience targeting platform to identify pet owners based on their pet’s needs using past buying behaviors.

Converting offline buyers to online subscribers

A premium coffee company increased online subscription sales and decreased cost per subscription by 11% by using Evidnt’s audience targeting platform to identify the right audiences of specific brands and premium coffee drinkers.

Increase Marketshare By Anticipating Colds

An over-the-counter cold medicine company increased its market-share by 4% by using Evidnt’s platform to identify audiences and markets where colds were spreading quickly and optimizing their media spend based on real-time buying behaviors.

International Brands Launch Drives Intent

An international brand increased brand recognition by 31% and buying intent by 28% by using Evidnt’s platform to optimize their media spend and targeting based on real-time buying behaviors and preferences for their new packaged food brand in the US.

Increasing Efficiency through Audience Targeting

A snacks company increased media efficiency for its key chip brand by 7.3% by using Evidnt’s platform to optimize its media spend and targeting based on real-time buying behaviors and preferences.

Inflight Optimization Improves Media Effectiveness

A soft drink company improved sales and media efficiency by 6% by using Evidnt’s platform to optimize its media spend based on real-time buying behaviors and preferences.

Buying Behaviors Drive Store Traffic

A high-end jewelry brand successfully drove traffic to their new store opening and generated interest in their brand by targeting women who buy high-end jewelry and beauty products through digital ads with Evidnt’s audience targeting platform.

Increased Brand Recall Through Targeted CTV

A male beauty brand increased brand recognition by 28% and purchase intent by 9% by targeting men who frequently buy high-end grooming and beauty products through connected TV ads with Evidnt’s audience targeting platform.

Audience Targeting Driving LTV

A consumer electronics company increased customer lifetime value by 11% by using Evidnt’s audience targeting platform to identify previous brand buyers with interest in gaming and entertainment for their new wearable speaker system.

Audience Targeting Scores with Better On Target Reach

A non-alcoholic beer brand improved on-target reach by 26% by using Evidnt’s audience targeting platform that leveraged buying behaviors to identify buyers of specific beer types during the World Cup.

Audience Targeting Driving Media Savings

By using Evidnt’s audience targeting platform, a leading state lottery was able to increase reach and reduce costs while promoting their holiday lottery games. Results included a 15% in media savings and a spike in sales.

Audience Targeting Capturing Trends

With the rise in demand for new alcoholic flavors and beverages, an alcohol brand sought to capitalize on the most recent trends and maximize return on investment. Utilizing Evidnt’s platform, the brand was able to identify the espresso martini trends, key audiences and target groups for their marketing efforts, driving an 18% improvement on their ROI

Product Supply Optimization

Evidnt’s platform helped a leading cleaning supplies company boost their ROAS by 3x during pandemic-related supply chain challenges. With real-time data and insights, Evidnt’s platform enabled the company to make informed decisions, navigate supply chain disruptions, and optimize their media spend for better performance.

Audience Targeting

Discover how Evidnt’s Audience Targeting platform helped a client identify and reach their ideal audience, leading to a 27% increase in reach and 6% sales lift. Learn how real-time sales data and easy activation across channels can drive better results for your business.

Impact Measurement

Discover how a market-leading pest control brand used Evidnt’s Impact Measurement platform to identify top-performing tactics and increase sales by 8.82%, generating over $1.5M in incremental revenue.

Product Finder

New product launches are great until they sell out and leave buyers frustrated. Leveraging the extensive network of Evidnt Analytics users, Evidnt worked with the brands and top publishers to develop a dynamic product finder map right within the advertising unit, leading buyers to where the product can be found near them.

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What our clients say about us

"At Nextdoor we've used Evidnt's Impact Measurement solution to understand how our CPG advertiser's initiatives are driving both national, and local omni-channel sales results. For a category like CPG that is always looking for more granular insights, we've been impressed with the speed and actionability of the reporting to drive results for our partners."

Colin Johnson

Head of Retail and CPG

"We’re excited about the launch of Evidnt’s marketplace. With the supply chain issues and volume of new products available to us, Evidnt helps us understand what to stock up on and how to maximize our sales by connecting with multiple brands in one place."

Vishal T.

Muti Store Merchant - NJ, CT, NY

"We're super fans of what Evidnt is doing. The Decision Ready Platform provides insights and solutions in record time, giving us insights to run our business faster and in a smarter way."

Joshua P.

Brand Manager, Fortune 500 Company

Evidnt Blog Posts

Evidnt partners with Adslot

Evidnt integrates the Audience Planner with Adslot to leverage custom audience data with guaranteed, premium digital inventory.

Impact Measurement for Social

While privacy changes are further restricting brand measurement, Evidnt is bringing custom measurement tracking to social channels.

Evidnt is an AdExchanger Award Winner!

Evidnt is awarded as the winner of “Best Early Stage Company” by AdExchanger

Evidnt Blog Posts

Unlocking the Insights of the Alcoholic Beverage Industry

Stay ahead of the game in the ever-evolving alcoholic beverage industry with our latest insights on the latest trending cocktail flavors and beverage consumption patterns. Discover the next big thing in mixed drinks and holiday beverages and how to take advantage of them with Evidnt.

How Independent Retailers Grow Brand Loyalty

The Independent Insider How Independent Retailers Grow Brand Loyalty The Latest In recent years, there has been a trend of consumers gravitating towards independent retailers rather than large chain stores. According to a study conducted by Civic Economics, for every $100 spent at an independent retailer, $68 stays in the local economy as opposed […]

The Importance of Independent Retailers to Brands

The Independent Insider The Importance of Independent Retailers to Brands The Latest In today’s rapidly evolving retail landscape, one thing remains constant: the importance of independent retailers to brands. Independent retailers are a critical piece of the puzzle, and there are several reasons why. First, independent retailers offer brands a level of flexibility that […]

Why Independent Retail Sales Data is critical for Brands?

The Independent Insider Why Independent Retail Sales Data is critical for Brands ? The Latest In today’s age of big data, it’s easy for brands to get lost in the noise and overlook important data sets that can inform their marketing and sales efforts. One such data set is sales data from independent retailers. Independent […]

Are You Doing Enough Product Discovery For Your Convenience Store?

The Community Are You Doing Enough Product Discovery For Your Convenience Store? The Latest A recent study shows that the typical focused c-store consumer is in and out in under four minutes, passing 606 different product category displays on average as they browse. This means they spend less than .5 seconds per display. Further, […]

Why You Need To Adopt a POS System Like Clover or Square?

The Community Why You Need To Adopt A POS System Like Clover or Square? The Latest Today, small shops adopt cloud-based point-of-sale (POS) 4 times more frequently than enterprise retailers. Before we get into why this is, let’s set the stage. What are cloud-based POS systems exactly? A cloud POS is a web-based point-of-sale […]

What small businesses can learn from the retail giants?

The Community What small businesses can learn from the retail giants? The Latest KEY POINTS Big retailers are significantly investing in analytics Smaller retailers can catch up with some simple data tracking Keeping track of local conversations can lead to successful collaborations Analytics can help discover appropriate pricing and the right product mix Investment […]

Product Highlights: New Post Pandemic Trends

The Community Product Highlights: New Post Pandemic Trends The Latest KEY POINTS Snacks sales are growing due to smaller package sizes, sugar-free options, and more variety Snacks are largely driven by promotional offers that drive incremental revenue Non-Sugar and Non-Dairy dominate in the drinks categories Alcoholic beverage growth is driven by ready-to-drink cocktails, with […]

How to stay competitive as inflation grows?

The Community Practical steps for small-business owners to manage inflation and expand The Latest KEY POINTS Inflation is at a 40-year high, at 9%+ Consumers have less money to spend on products than ever before Product costs have increased by over 10%+ across most food and beverage categories Retailers need to stay agile, find new […]

Modern Product Optimization Boosts Sales by 15%

The Community Product optimization quickly boosts sales of small retailers by 15%, Stanford University experiment finds! The Latest Sridhar Narayanan, a professor at Stanford Graduate School of Business, was surprised to see a whopping 15% increase in sales of small retailers in his experiment. Small retailers are vital to the local and global economies, driving up […]

We see an opportunity to hit refresh

As a whole, the retail and CPG industry is entering a period of transformation. On one hand, retail data available for retailers has grown. On the other hand, brands and advertisers are facing increasing pressure to do more with less, the fragmentation of sales channels and lack of real-time performance feedback can make it difficult to effectively reach customers and measure the impact of marketing efforts.

This is where we see an opportunity to help both retailers and brands make better decisions driving better outcomes for both.