The future of commerce is smart.

FOR RETAILERS

Evidnt integrates independent retail data with brands’ sales channel data, offering a holistic view of sales and media impact to optimize growth strategies.

Our Services

Helping Retailers Grow Their Bottom Line and Enabling Brands to Act Quickly and Drive Better Performance

Retailers: The Smart Marketplace

In a world of outdated inventory management and distribution platforms, which cost small and medium-sized retailers $152 billion a year, Evidnt offers retailers a Smart Marketplace. Through the Marketplace, retailers can better manage inventory to save money, discover new products to increase revenue, and order directly from brands to compete better.

Learn More

Brands: Empower Your Growth with Holistic Sales Solution

Leverage real-time insights and precise targeting across all retail channels, integrating your own data for enhanced strategy optimization and sales growth.

Learn more

Trusted By Market Leaders and Innovators

Case Studies

Amplifying Retail Growth with Evidnt

In the heart of modern retailing lies the fusion of data and strategy. Evidnt’s unparalleled approach harnesses this power, transforming first-party data into actionable insights. Retailers partnering with Evidnt aren’t just advertising; they’re showcasing a holistic brand growth narrative. With results like a 10% spike in store footfall and an 8% surge in sales for targeted promotions, it’s evident that Evidnt’s Shop Local Ads are reshaping the retail landscape, driving growth both within stores and in the broader independent retail ecosystem.

Holistic Marketing Performance with Evidnt Nexus

Facing challenges in managing sales data and optimizing a limited marketing budget, an emerging brand turned to Evidnt Nexus. The result? A 29% boost in marketing performance and a doubling of market share. Discover how Evidnt Nexus’s unique independent retailer data and holistic view of sales revolutionized their marketing strategy.

Doubling Market Share and Engagement Through Targeting and Optimization

Discover how a fast food brand doubled its market share in exposed markets and enhanced user engagement by leveraging Evidnt’s targeting and optimization capabilities in this case study.

Boosting Sales and Engagement Through Effective Targeting and Digital Out-of-Home Advertising

Explore this case study to see how a ready-to-eat entree brand achieved a 9x engagement goal and increased average order value with Evidnt’s effective targeting and DOOH advertising strategies.

Amplifying Brand Awareness and Sales Through Precise Targeting and Optimization

See how Evidnt’s platform enhanced a prepackaged goods brand’s awareness and sales by leveraging precise targeting, real-time sales data, and Shop Local creatives to engage users and boost store traffic.

Dynamic Creative Optimization Boosts Beer Brand Sales by 18%

A case study exploring the success of a leading beer brand that leveraged Evidnt’s platform for dynamic creative optimization, resulting in an 18% sales increase at retail stores and dining locations by tailoring advertising creatives to match consumer preferences for various beer types.

Boosting Convenience Store Sales by 15%

A small neighborhood store owner sought to improve their sales and product offerings but lacked the necessary data and tools. With Evidnt’s analytics and product discovery tools, they revamped their product selection, better catered to customer preferences, and increased their monthly sales by 15%.

Helping Consumers Cash In

A financial services provider used Evidnt’s targeting and insights to reach underserved audiences and increase brand awareness, resulting in a 23% increase in brand awareness and an 11% improvement in customer acquisition cost.

Boosting Pet Care Sales through the Woof

A pet care company increased product sales per store by 17% by using Evidnt’s audience targeting platform to identify pet owners based on their pet’s needs using past buying behaviors.

Converting offline buyers to online subscribers

A premium coffee company increased online subscription sales and decreased cost per subscription by 11% by using Evidnt’s audience targeting platform to identify the right audiences of specific brands and premium coffee drinkers.

Increase Marketshare By Anticipating Colds

An over-the-counter cold medicine company increased its market-share by 14% by using Evidnt’s platform to identify audiences and markets where colds were spreading quickly and optimizing their media spend based on real-time buying behaviors.

International Brands Launch Drives Intent

An international brand increased brand recognition by 31% and buying intent by 28% by using Evidnt’s platform to optimize their media spend and targeting based on real-time buying behaviors and preferences for their new packaged food brand in the US.

Increasing Efficiency through Audience Targeting

A snacks company increased media efficiency for its key chip brand by 13% by using Evidnt’s platform to optimize its media spend and targeting based on real-time buying behaviors and preferences.

Inflight Optimization Improves Media Effectiveness

A soft drink company improved sales and media efficiency by 16% by using Evidnt’s platform to optimize its media spend based on real-time buying behaviors and preferences.

Buying Behaviors Drive Store Traffic

A high-end jewelry brand successfully drove traffic to their new store opening and generated interest in their brand by targeting women who buy high-end jewelry and beauty products through digital ads with Evidnt’s audience targeting platform.

Increased Brand Recall Through Targeted CTV

A male beauty brand increased brand recognition by 28% and purchase intent by 9% by targeting men who frequently buy high-end grooming and beauty products through connected TV ads with Evidnt’s audience targeting platform.

Audience Targeting Driving LTV

A consumer electronics company increased customer lifetime value by 11% by using Evidnt’s audience targeting platform to identify previous brand buyers with interest in gaming and entertainment for their new wearable speaker system.

Audience Targeting Scores with Better On Target Reach

A non-alcoholic beer brand improved on-target reach by 26% by using Evidnt’s audience targeting platform that leveraged buying behaviors to identify buyers of specific beer types during the World Cup.

Audience Targeting Driving Media Savings

By using Evidnt’s audience targeting platform, a leading state lottery was able to increase reach and reduce costs while promoting their holiday lottery games. Results included a 15% in media savings and a spike in sales.

Audience Targeting Capturing Trends

With the rise in demand for new alcoholic flavors and beverages, an alcohol brand sought to capitalize on the most recent trends and maximize return on investment. Utilizing Evidnt’s platform, the brand was able to identify the espresso martini trends, key audiences and target groups for their marketing efforts, driving an 18% improvement on their ROI

See all case studies

What our clients say about us

"At Nextdoor we've used Evidnt's Impact Measurement solution to understand how our CPG advertiser's initiatives are driving both national, and local omni-channel sales results. For a category like CPG that is always looking for more granular insights, we've been impressed with the speed and actionability of the reporting to drive results for our partners."

Colin Johnson

Head of Retail and CPG

"We’re excited about the launch of Evidnt’s marketplace. With the supply chain issues and volume of new products available to us, Evidnt helps us understand what to stock up on and how to maximize our sales by connecting with multiple brands in one place."

Vishal T.

Muti Store Merchant - NJ, CT, NY

"We're super fans of what Evidnt is doing. The Decision Ready Platform provides insights and solutions in record time, giving us insights to run our business faster and in a smarter way."

Joshua P.

Brand Manager, Fortune 500 Company

Evidnt Blog Posts

Empowering Innovation: Evidnt’s Partnership with Left off Madison

Evidnt integrates the Audience Planner with Adslot to leverage custom audience data with guaranteed, premium digital inventory.

Impact Measurement for Social

While privacy changes are further restricting brand measurement, Evidnt is bringing custom measurement tracking to social channels.

Evidnt is an AdExchanger Award Winner!

Evidnt is awarded as the winner of “Best Early Stage Company” by AdExchanger

Evidnt Blog Posts

Empowering Innovation: Evidnt’s Partnership with Left off Madison

Evidnt integrates the Audience Planner with Adslot to leverage custom audience data with guaranteed, premium digital inventory.

Embracing Health-Conscious Trends and Innovative Brands

From carb-free mixed drinks to German beer brands, the latest trends in the beverage industry are worth exploring for CPG brands. Other popular trends include Vieux Carre cocktails, mango and rum drinks, Mexican candy shots with rum and tequila, and the consistent rise in non-alcoholic beer sales. Stay ahead of the game and leverage these insights to drive growth for your brand.

Unlocking CPG Insights

Unlocking the Insights of the Alcoholic Beverage Industry

Stay ahead of the game in the ever-evolving alcoholic beverage industry with our latest insights on the latest trending cocktail flavors and beverage consumption patterns. Discover the next big thing in mixed drinks and holiday beverages and how to take advantage of them with Evidnt.

How Independent Retailers Grow Brand Loyalty

The Independent Insider How Independent Retailers Grow Brand Loyalty The Latest In recent years, there has been a trend of consumers gravitating towards independent retailers rather than large chain stores. According to a study conducted by Civic Economics, for every $100 spent at an independent retailer, $68 stays in the local economy as opposed […]

The Importance of Independent Retailers to Brands

The Independent Insider The Importance of Independent Retailers to Brands The Latest In today’s rapidly evolving retail landscape, one thing remains constant: the importance of independent retailers to brands. Independent retailers are a critical piece of the puzzle, and there are several reasons why. First, independent retailers offer brands a level of flexibility that […]

Why Independent Retail Sales Data is critical for Brands?

The Independent Insider Why Independent Retail Sales Data is critical for Brands ? The Latest In today’s age of big data, it’s easy for brands to get lost in the noise and overlook important data sets that can inform their marketing and sales efforts. One such data set is sales data from independent retailers. Independent […]

Are You Doing Enough Product Discovery For Your Convenience Store?

The Community Are You Doing Enough Product Discovery For Your Convenience Store? The Latest A recent study shows that the typical focused c-store consumer is in and out in under four minutes, passing 606 different product category displays on average as they browse. This means they spend less than .5 seconds per display. Further, […]

Why You Need To Adopt a POS System Like Clover or Square?

The Community Why You Need To Adopt A POS System Like Clover or Square? The Latest Today, small shops adopt cloud-based point-of-sale (POS) 4 times more frequently than enterprise retailers. Before we get into why this is, let’s set the stage. What are cloud-based POS systems exactly? A cloud POS is a web-based point-of-sale […]

What small businesses can learn from the retail giants?

The Community What small businesses can learn from the retail giants? The Latest KEY POINTS Big retailers are significantly investing in analytics Smaller retailers can catch up with some simple data tracking Keeping track of local conversations can lead to successful collaborations Analytics can help discover appropriate pricing and the right product mix Investment […]

We see an opportunity to hit refresh

The retail and Consumer Packaged Goods (CPG) industry is in a state of dynamic transformation. While retailers and brands now have access to an expanding amount of data and are challenged with intensifying demands to optimize efficiency and results amidst fragmented sales channels and a lack of real-time performance feedback. This can hamper their ability to effectively connect with customers and evaluate the efficacy of marketing efforts.

We see this evolving landscape as an opportunity to foster growth and innovation. At Evidnt, our mission is to streamline and expedite access to essential data, enabling both retailers and brands to make informed, data-driven decisions. By doing so, we can help drive enhanced outcomes for all, facilitating their ability to thrive in this ever-changing market.