The future of commerce is smart.

FOR MERCHANTS

Through Evidnt, merchants can save money and increase revenue, while brands can target consumers and measure performance with non-PII, transactional data.

Our Services

Changing the way merchants and brands make real-time decisions in a privacy-first world

Merchants: The Smart Marketplace

In a world of outdated inventory management and distribution platforms, which cost small and medium-sized merchants $152 billion a year, Evidnt offers merchants a Smart Marketplace. The Marketplace allows merchants to better manage inventory, discover new products, and order directly from brands.

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Brands: The Decision Ready Platform

As current models of advertising lose value and relevance, due to the loss of 3rd party cookies and IDs, Evidnt provides brands a way forward. Through Evidnt’s Decision Ready Platform, advertisers can target strategic consumer segments and measure return on investment in real-time, all with a privacy-first model.

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Trusted By Market Leaders and Innovators

Case Studies

Product Supply Optimization

Evidnt Delivered Cleaning Supplies Company 3X Increase in ROAS during Covid supply chain struggles

Audience Planner

Evidnt’s Audience Planner Platform delivers 27% increase in reach

Impact Measurement

Using Evidnt’s Impact Measurement Platform, F500 household brand drove $1.5M+ in incremental sales

Product Finder

Evidnt Developed a Product Finder Ad Unit, Driving +13% increase in Brand Sales

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What our clients say about us

"At Nextdoor we've used Evidnt's Impact Measurement solution to understand how our CPG advertiser's initiatives are driving both national, and local omni-channel sales results. For a category like CPG that is always looking for more granular insights, we've been impressed with the speed and actionability of the reporting to drive results for our partners."

Colin Johnson

Head of Retail and CPG

"We’re excited about the launch of Evidnt’s marketplace. With the supply chain issues and volume of new products available to us, Evidnt helps us understand what to stock up on and how to maximize our sales by connecting with multiple brands in one place."

Vishal T.

Muti Store Merchant - NJ, CT, NY

"We're super fans of what Evidnt is doing. The Decision Ready Platform provides insights and solutions in record time, giving us insights to run our business faster and in a smarter way."

Joshua P.

Brand Manager, Fortune 500 Company

Evidnt Blog Posts

Evidnt partners with Adslot

Evidnt integrates the Audience Planner with Adslot to leverage custom audience data with guaranteed, premium digital inventory.

Impact Measurement for Social

While privacy changes are further restricting brand measurement, Evidnt is bringing custom measurement tracking to social channels.

Evidnt is an AdExchanger Award Winner!

Evidnt is awarded as the winner of “Best Early Stage Company” by AdExchanger

Evidnt Blog Posts

Opportunities for small businesses to gain advantage

The Community Poor market conditions, unions and the opportunities for small businesses to gain advantage The Latest KEY POINTS Large retailers are struggling due to poor stock market conditions, significant push for unionizations and rising labor costs Smaller retailers have an opportunity to catch up Control costs through focus on profitability Get creative with partnerships […]

Product Highlights: New Post Pandemic Trends

The Community Product Highlights: New Post Pandemic Trends The Latest KEY POINTS Snacks sales are growing due to smaller package sizes, sugar-free options, and more variety Snacks are largely driven by promotional offers that drive incremental revenue Non-Sugar and Non-Dairy dominate in the drinks categories Alcoholic beverage growth is driven by ready-to-drink cocktails, with […]

How to stay competitive as inflation grows?

The Community Practical steps for small-business owners to manage inflation and expand The Latest KEY POINTS Inflation is at a 40-year high, at 9%+ Consumers have less money to spend on products than ever before Product costs have increased by over 10%+ across most food and beverage categories Retailers need to stay agile, find new […]

Modern Product Optimization Boosts Sales by 15%

The Community Product optimization quickly boosts sales of small retailers by 15%, Stanford University experiment finds! The Latest Sridhar Narayanan, a professor at Stanford Graduate School of Business, was surprised to see a whopping 15% increase in sales of small retailers in his experiment. Small retailers are vital to the local and global economies, driving up […]

Evidnt partners with Adslot

Evidnt integrates the Audience Planner with Adslot to leverage custom audience data with guaranteed, premium digital inventory.

Stock Up Report: Dec. 2021

December 2021 Merchant Stock Up Report – Data Through 12/1/2021

Impact Measurement for Social

While privacy changes are further restricting brand measurement, Evidnt is bringing custom measurement tracking to social channels.

Stock Up Report: Nov. 2021

November 2021 Merchant Stock Up Report – Data Through 11/1/2021

Evidnt is an AdExchanger Award Winner!

Evidnt is awarded as the winner of “Best Early Stage Company” by AdExchanger

Audience Planner Release

Evidnt’s Audience Planner solution provides real-time audience demographic data, helping marketers and brands better identify current and prospective buyers

We see an opportunity to hit refresh

As a whole, the retail and CPG industry is entering a period of transformation. On one hand, retail data available for merchants has grown. On the other hand, brands and advertisers are losing relevant targeting opportunities. As browsers, operating systems, platforms implement changes designed to improve consumer privacy, almost 70% of all media will go unmeasured.

This is where we see an opportunity to help both merchants and brands make better decisions in real-time with a privacy-first approach.