Snacks Company Increases Media Effectiveness for Key Chip Brand with Evidnt's Real-Time Optimization and Targeting
Summary:
Objective:
The company’s main objective was to increase sales for its key chip brand by optimizing its media spend and targeting based on real-time buying behaviors and preferences.
Evidnt's Platform:
The company chose Evidnt’s platform because it allows for real-time optimization and targeting, which helped them find the right buyers nationally. This helped the company reach potential customers who were more likely to be interested in purchasing their key chip brand.
Results:
On-going optimization increased media effectiveness by 13% as measured by media mix model. By using Evidnt’s platform, the company was able to increase the effectiveness of its media spend and drive more sales for its key chip brand. Real-time insights provided by Evidnt, helped the brand to understand customer behavior and make real-time adjustments to campaigns.
