Are you prepared for the privacy-first world of marketing? Evidnt’s Audience Planner can help identify, understand, and reach your audiences in a privacy-forward way
Why We Built Audience Planner
Today, marketers are having a hard time identifying growth effectively; driven by the digital ubiquity, explosion of new brands, and rise of e-Commerce. Advanced audience planning requires understanding real-time market trends and insights from a more transparent decision-ready analytics platform.
With this challenge in mind, we built the Evidnt Audience Planner.
What You Can Do Through Audience Planner
With this platform, marketers can
- Identify and build audiences based on current purchase behaviors.
- View a flow of data stories that helps marketers understand the product category dynamics,
- Uncover insights into their current buyers and buyers who prefer competitor brands
- Launch marketing campaigns with audiences built within the platform
- Develop better communications plans, messaging, and targeting
Future iterations will include recommendations for audience personas, media channels, and specific activation partners.