The Community What small businesses can learn from the retail giants? The Latest KEY POINTS Big retailers are significantly investing in analytics Smaller retailers can catch up with some simple data tracking Keeping track of local conversations can lead to successful collaborations Analytics can help discover appropriate pricing and the right product mix Investment […]
The Community Product Highlights: New Post Pandemic Trends The Latest KEY POINTS Snacks sales are growing due to smaller package sizes, sugar-free options, and more variety Snacks are largely driven by promotional offers that drive incremental revenue Non-Sugar and Non-Dairy dominate in the drinks categories Alcoholic beverage growth is driven by ready-to-drink cocktails, with […]
The Community Practical steps for small-business owners to manage inflation and expand The Latest KEY POINTS Inflation is at a 40-year high, at 9%+ Consumers have less money to spend on products than ever before Product costs have increased by over 10%+ across most food and beverage categories Retailers need to stay agile, find new […]
The Community Product optimization quickly boosts sales of small retailers by 15%, Stanford University experiment finds! The Latest Sridhar Narayanan, a professor at Stanford Graduate School of Business, was surprised to see a whopping 15% increase in sales of small retailers in his experiment. Small retailers are vital to the local and global economies, driving up […]
Evidnt integrates the Audience Planner with Adslot to leverage custom audience data with guaranteed, premium digital inventory.
While privacy changes are further restricting brand measurement, Evidnt is bringing custom measurement tracking to social channels.
Evidnt’s Audience Planner solution provides real-time audience demographic data, helping marketers and brands better identify current and prospective buyers
Cookieless measurement solution bring faster data to marketers and media companies allowing them to better optimize towards greater sales growth