Male Beauty Brand Increases Brand Recognition and Purchase Intent with Evidnt's Connected TV Ads
Summary:
A male beauty brand was trying to break through the noise and increase brand recognition of their product. They turned to Evidnt’s audience targeting platform to identify men who frequently buy high-end grooming and beauty products and targeting them through strategic connected TV ads.
Objective:
The brand’s main objective was to increase brand recognition and purchase intent by targeting men who frequently buy high-end grooming and beauty products through connected TV ads.
Evidnt's Platform:
The company chose Evidnt’s audience targeting platform because it allowed them to identify men who frequently buy high-end grooming and beauty products. By targeting this audience through connected TV ads, the brand was able to reach potential customers who were more likely to be interested in purchasing their products.
Results:
The brand saw a 28% increase in brand recognition and a 9% increase in purchase intent by targeting men who frequently buy high-end grooming and beauty products through connected TV ads. By reaching the right audience, the brand was able to increase awareness of their products and drive more sales. Additionally, by leveraging Evidnt’s real-time insights, the brand could make real-time adjustments on the campaign and optimize their media spend.
