Consumer Electronics Company Boosts Customer Lifetime Value by 11% with Evidnt's Audience Targeting
A consumer electronics company was promoting its new wearable speaker system and wanted to maximize its reach and sales potential. They turned to Evidnt’s audience targeting platform to identify previous brand buyers with an interest in gaming and entertainment.
The brand’s main objective was to increase sales of their new wearable speaker system by targeting previous brand buyers with an interest in gaming and entertainment.
The consumer electronics company chose Evidnt’s audience targeting platform because it allowed them to identify previous brand buyers with an interest in gaming and entertainment. This helped the company reach potential customers who were more likely to be interested in purchasing the new wearable speaker system.
The brand saw an 11% increase in customer lifetime value by increasing customer loyalty within the brand. By targeting the right audience, the company was able to drive sales of the new wearable speaker system and increase customer loyalty, which in turn led to increased revenue over time. Furthermore, real-time insight reports provided by Evidnt, helped the company to understand customer behavior and use the data to improve their future campaigns.
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