Premium Coffee Company Boosts Online Subscription Sales with Evidnt's Audience Targeting
Summary:
A premium coffee company was looking to increase online subscription sales. They turned to Evidnt’s platform to identify the right audiences of specific brands and premium coffee drinkers.
Objective:
The brand’s main objective was to increase online subscription sales by identifying the right audiences of specific brands and premium coffee drinkers.
Evidnt's Platform:
The company chose Evidnt’s platform because it allows for audience targeting based on real-time buying behaviors and preferences. This helped the company reach potential customers who were more likely to be interested in purchasing their premium coffee subscriptions.
Results:
The brand saw an increase in online subscription sales and an 11% decrease in cost per subscription by identifying the right audiences of specific brands and premium coffee drinkers with Evidnt’s platform, leveraging real-time optimization to continually improve acquisition costs.
