Financial Services Provider Reaches Underserved Market with Evidnt's Targeting and Insights
Summary:
A financial services provider was looking to target the underserved market with their no-fee ATM products. They turned to Evidnt’s platform to identify the audiences that frequently utilize ATMs, particularly those located in independent retailers.
Objective:
The brand’s main objective was to increase awareness and acquire new customers by targeting underserved audiences that frequently use ATMs.
Evidnt's Platform:
By leveraging Evidnt’s platform, the financial services provider was able to identify underserved audiences that frequently use ATMs, particularly those located in independent retailers. This provided the brand with valuable insights into the demographics and purchasing patterns of these audiences, allowing them to target them more effectively.
Results:
The brand saw a 23% increase in brand awareness and an 11% improvement in customer acquisition cost as a result of targeting underserved audiences that frequently use ATMs.
