Summary:
A Ready-To-Eat Entree Brand aimed to enhance brand awareness, engage with buyers, and increase sales. Evidnt’s platform facilitated precise targeting and auto-optimization for sales, achieving significant user engagement and a higher average order value.
Objective:
Raise brand awareness, engage with buyers near points of sale at grocery and convenience stores, and ultimately increase sales for featured products.
Evidnt's Platform:
Evidnt designed custom brand solutions:
- Implementing Evidnt’s auto-optimization for sales, ensuring that Digital Out-of-Home (DOOH) advertising in grocery stores, convenience stores, taxis, and casual dining venues contributed to the campaign’s success.
- Utilizing Evidnt’s Shop Local digital ads to drive robust user engagement and help users find the closest retailer offering delectable brand products.
Results:
The campaign achieved a 9x engagement goal and increased the average order value of the Brand’s products, thanks to the effective targeting and optimization capabilities of Evidnt’s platform.
