High-End Jewelry Brand Drives Traffic to New Store Opening with Evidnt's Audience Targeting
A high-end jewelry brand was opening a new store and wanted to drive traffic to the event and generate interest in the brand. They turned to Evidnt’s audience targeting platform to identify women who buy high-end jewelry and beauty products and targeted them through digital ads.
The brand’s main objective was to drive traffic to their new store opening and generate interest in their brand by targeting women who buy high-end jewelry and beauty products through digital ads.
The brand chose Evidnt’s audience targeting platform because it allowed them to identify women who buy high-end jewelry and beauty products. By targeting this audience through digital ads, the brand was able to reach potential customers who were more likely to be interested in visiting the new store and purchasing its products.
The store had a full house for the opening day event, and thousands of people visited in the first month of opening. The campaign was so successful that they turned it into an always-on branding campaign, which helped them grow the brand by reaching a large audience. Evidnt’s real-time insights provided a clear understanding of the consumer behavior, which helped the brand to optimize its next campaigns.
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