International Brand Boosts Brand Recognition and Buying Intent with Evidnt's Real-Time Optimization and Targeting
Summary:
Objective:
The brand’s main objective was to boost brand recognition and buying intent by optimizing its media spend and targeting based on real-time buying behaviors and preferences.
Evidnt's Platform:
The brand chose Evidnt’s platform because it allows for real-time optimization and targeting, which helped the company find the right buyers nationally. This helped the company reach potential customers who were more likely to be interested in purchasing their new packaged food brand.
Results:
The brand saw a 31% increase in brand recognition and a 28% increase in buying intent by optimizing its media spend and targeting based on real-time buying behaviors and preferences. By using Evidnt’s platform, the company was able to increase the effectiveness of its media spend and drive more sales for its new packaged food brand. Real-time insights provided by Evidnt, helped the company to understand customer behavior and make real-time adjustments to campaigns.
