Audience Planner

Evidnt’s Audience Planner Platform delivers 27% increase in reach

Successfully identified niche market audiences to drive 6% sales lift and 2x competitive gain

Summary:​
Standard planning approaches utilize legacy tools, which provide limited insights into multicultural behaviors and the real-time sales impact of the campaign. Utilizing Evidnt’s Audience Planner platform, the client identified its ideal audience cohort, perfect for a successful launch and activation. This was possible because Evidnt’s Audience Planner platform identifies audience cohort perfect for targeting based real-time sales data, rather than historical behaviors.
Objective:
Standard planning approaches utilize legacy tools, which provide limited insights into multicultural behaviors and the real-time sales impact of the campaign. Utilizing Evidnt’s Audience Planner platform, the client identified its ideal audience cohort, perfect for a successful launch and activation. This was possible because Evidnt’s Audience Planner platform identifies audience cohort perfect for targeting based real-time sales data, rather than historical behaviors.
Evidnt Impact Measurement:​
  • Privacy-First

    The Audience Planner helped successfully identify key cohorts without relying on soon-to-be-outdated cookies and mobile IDs. We build it with consumer privacy in mind.

  • Scale

    The cohorts were able to be activated across numerous channels, with significant scale opportunities to reach target audiences.

  • Integrated

    Direct integrations with display, video, and social partners allowed for same-day activation, without the need for audience onboarding and ramp-up.

Results

Evidnt’s Audience Planner’s ready-to-launch, cookieless audience cohorts led to drive near-immediate results, creating 27% incremental reach, 6% sales lift, and 13% in media cost savings. Evidnt’s Audience Planner toolset is now the client’s go-to audience development and planning tools, enabling them to utilize acquired learnings to launch campaigns across Canada and Europe.

What's next​

Evidnt’s Impact Measurement is becoming the go-to optimization and measurement tool providing timely decision-ready insights and reports. Future expansion into offline channel measurements, customized optimization methodologies, brand favorability integrations, and media KPI to sales analysis, will give even more tools for better and faster decision making.

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