State Lottery Increases Reach and Reduces Media Cost with Evidnt's Audience Targeting
Summary:
A leading state lottery sought to promote their most recent holiday lottery games and increase their reach to a larger, qualified audience group. They turned to Evidnt’s audience targeting platform which utilizes buying behaviors to identify a larger and unique audience group.
Objective:
The state lottery’s main objective was to reach a larger, qualified audience group to promote their holiday lottery games and increase sales.
Evidnt's Platform:
The state lottery chose Evidnt’s audience targeting platform due to its ability to identify a larger and unique audience group using buying behaviors. This helped them reach potential customers who were more likely to be interested in purchasing lottery tickets.
Results:
The campaign achieved a 15% media savings due to the incremental and unique audience reach identified by Evidnt’s audience targeting platform. Additionally, the lottery saw a spike in ticket sales and an increased reach of their target market. Evidnt provided insights and real-time sales measurement of the campaign, which helped them optimize in real time for reach and cost savings.
