Audience Targeting Scores with Better On Target Reach
Non-Alcoholic Beer Brand Improves On-Target Reach by 26% with Evidnt's Audience Targeting
A non-alcoholic beer brand wanted to reach the right audiences in a more targeted way during the World Cup. They turned to Evidnt’s audience targeting platform that leverages buying behaviors to identify buyers of specific beer types.
The brand’s main objective was to reach the right audiences in a more targeted way during the World Cup and cut through the noise.
The non-alcoholic beer brand chose Evidnt’s audience targeting platform because it allows them to identify buyers of specific beer types using buying behaviors. This helped the brand reach potential customers who were more likely to be interested in purchasing non-alcoholic beer.
The campaign achieved a 26% improvement in On-Target reach. By reaching the right audiences, the brand was able to maximize brand exposure, recognition, and intent to purchase. This is because Evidnt’s platform provided real-time insights on audience segments and how to reach them, which helped the brand understand consumer behavior and improve the ROI.
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