Summary:
A prepackaged goods brand sought to enhance brand awareness, engage with buyers, increase clicks, and ultimately elevate sales. Evidnt’s platform provided efficient targeting and auto-optimization for sales, leading to substantial user engagement and sales growth.
Objective:
Boost brand awareness, engage with buyers, increase clicks to drive store traffic, and ultimately raise sales for the Brand’s products.
Evidnt's Platform:
Leveraging Evidnt’s real-time sales data and Shop Local creatives, the platform enabled users to find the nearest store offering the Brand products and reach the ideal target audience:
- Evidnt’s strategic targeting, combined with weather triggers, captivated users’ interest during rainy and “stay at home” days.
- Evidnt pinpointed key multicultural audiences, focusing on Hispanic and African American consumers who frequently purchase frozen foods with Asian influences.
Results:
The campaign achieved strong engagement across all tactics, generating over 3.8k users who found a store with the Shop Local button to find the brand’s products.
