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Impact Measurement

Evidnt Helps Pest Control Brand Drive $1.5M+ in Incremental Sales with Real-time Optimization

Summary:​
A market-leading pest control brand was able to drive significant sales growth by utilizing Evidnt’s Impact Measurement Platform. The platform allowed the brand to quickly identify and optimize towards top-performing tactics and placements, resulting in an 8.82% increase in sales and $1.5M+ in incremental revenue. Additionally, the platform helped the brand identify and address product distribution challenges, leading to 8% savings in marketing spend and a 2% market share gain for their new product line.
Objective:
The pest control brand wanted to identify and optimize the media impact on their sales for their new product line. They used Evidnt’s Impact Measurement Platform to gain real-time data and insights on their advertising campaigns, allowing them to quickly optimize and maximize their investment into top-performing tactics and placements.
Evidnt Impact Measurement:​

  • Light Weight Integrations

    With the Impact Measurement Platform, the brand was able to access real-time decision-ready reporting, quickly identifying underperforming placements and markets to optimize their campaigns.

  • Faster Results

    The platform's light-weight integrations allowed for rapid implementation, with results delivered 3x faster than traditional methods.

Results
The brand was able to drive significant sales growth, generating over $1.5M in incremental revenue and seeing an 8.82% increase in sales. Additionally, they were able to identify and address product distribution challenges, leading to 8% savings in marketing spend and a 2% market share gain for their new product line.

What's next​

Evidnt’s Impact Measurement Platform continues to evolve, with plans for future expansion into offline channel measurements, customized optimization methodologies, brand favorability integrations, and media KPI to sales analysis to provide even more tools for better and faster decision-making.

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