Using Evidnt’s Impact Measurement Platform drove $1.5M+ in incremental sales
Cookieless measurement solution bring faster data to marketers and media companies allowing them to better optimize towards greater sales growth
Summary:
Standard sales impact studies have a 2-4 month delay in measurement reporting, lacking the ability to optimize in real-time. Evidnt’s seamless integration with publisher reporting provides a quick turnaround for initial campaign results and optimization, giving the publishers and the marketers opportunity to optimize toward top-performing tactics and incremental sales.
Objective:
Evidnt Impact Measurement:
Results
Impact Measurement platform provided data and insights at a rapid and bi-weekly pace, allowing the publisher to optimize tactics based on product growth increasing sales by 8.82% and generating over $1.5M+ in incremental revenue.
Identifying markets with product distribution challenges, additionally provided 8% savings in marketing spend while seeing a 2% market share gain for the newly launched products.
What's next
Evidnt’s Impact Measurement is becoming the go-to optimization and measurement tool providing timely decision-ready insights and reports. Future expansion into offline channel measurements, customized optimization methodologies, brand favorability integrations, and media KPI to sales analysis, will give even more tools for better and faster decision making.