Inflight Optimization Improves Media Effectiveness
Soft Drink Company Improves Sales and Media Efficiency with Evidnt's Real-Time Optimization and Measurement
A leading soft drink company was looking to improve sales and media efficiency. They turned to Evidnt’s platform to optimize their media spend based on real-time buying behaviors and preferences.
The company’s main objective was to improve sales and media efficiency by optimizing its media spend based on real-time buying behaviors and preferences.
The company chose Evidnt’s platform because it allows for real-time optimization and measurement, which allowed the company to optimize its media partners, placements, and investment based on buying behaviors and preferences. This helped the company reach potential customers who were more likely to be interested in purchasing their products.
The company saw a 16% improvement in its multitouch attribution measurement and increased product sales by optimizing its media spend based on real-time buying behaviors and preferences from Evidnt. Real-time insights provided by Evidnt, helped the company to understand customer behavior and make real-time adjustments to campaigns.
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