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2024 CPG Retail Sales Report & Trends: Insights to Drive Growth

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Doubling Market Share and Engagement Through Targeting and Optimization

Summary:​

 A Fast Food brand set out to enhance brand awareness, engage with buyers, and boost sales. Evidnt’s platform provided effective targeting and auto-optimization for sales, resulting in robust user engagement and a doubled market share in exposed markets.

Objective:

Elevate brand awareness, engage with buyers, and increase sales for the brand’s products.

Evidnt's Platform:
Evidnt designed custom brand solutions:
  1. Utilizing Evidnt’s targeting capabilities to drive users to local retailers selling the brand’s products via Shop Local ads.
  2. Implementing Evidnt’s auto-optimization for sales, ensuring that market share performance was analyzed and optimized further with longer flights.
Results:

The campaign doubled market share in exposed markets, thanks to the effective targeting and optimization capabilities of Evidnt’s platform.

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