Pet Care Company Boosts Product Sales with Evidnt's Audience Targeting
Summary:
A pet care company was looking to increase product portfolio sales per store. They turned to Evidnt’s platform to identify pet owners based on their pet’s needs using past buying behaviors.
Objective:
The company’s main objective was to increase product portfolio sales per store by identifying pet owners based on their pet’s needs using past buying behaviors.
Evidnt's Platform:
The company chose Evidnt’s platform because it allows for audience targeting based on real-time buying behaviors and preferences, activating it through social and digital out-of-home channels. This helped the company reach potential customers who were more likely to be interested in purchasing their products based on their pet’s specific needs.
Results:
The company saw a 17% increase in brand product sales in the same stores by identifying pet owners based on their pet’s needs using past buying behaviors with Evidnt’s platform.
