Product Supply Optimization

Evidnt Delivered Cleaning Supplies Company 3X Increase in ROAS during Covid supply chain struggles

Summary:​

With consumer goods companies struggling with supply chain challenges, many marketers are looking for the best ways to cut back on their advertising in areas where they lack product availability. Given the challenge of executing this, some advertisers cut large portions of their budget across the board. In contrast, a top household cleaning company leveraged Evidnt’s Decision Ready platform to strategically optimize their media spend based on in-store product availability.

Objective:
While some advertisers cut back on digital advertising due to its ease of cancelations and pauses, Evidnt’s Decision Ready platform empowers advertisers to pause in markets where rapid product sales decline, indicating out of stock, and quickly shifting budget to markets where products are still in high supply. This enables brands to flex their marketing initiatives and continue their growth, without major media changes.
Evidnt's Decision Ready Platform

Evidnt’s direct integration with merchants across the country provided insights into daily sales data for specific product SKUs and sales. In partnership with the client and their media partners, Evidnt provided a daily market optimization report based on where product sales stopped, indicating restricted supplies. This allowed their media partners to optimize toward markets with adequate supply. Furthermore, leveraging Evidnt’s store locator ads, allowed for the brand to guide the consumers directly to a store that carried the product near them directly in the ad unit.

Why Evidnt?​
While some advertisers cut back on digital advertising due to its ease of cancelations and pauses, Evidnt’s Decision Ready Platform empowers advertisers to pause in markets where rapid product sales decline, indicating out of stock, and quickly shifting budget to markets where products are still in high supply. This enables brands to completely cancel their marketing initiatives and continue their growth.
Without Evidnt:​
The client would have had to manually track where supply was available across the country through its on the ground sales force. Then they would have had to aggregate that information and then send it to their media agency to make the necessary changes. This manual process would have delayed flexible media deployment by weeks.

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Results:

The partnership between Evidnt and the client led to:
In 2022, Decision Ready is integrating directly with top media platforms to help marketers make quick and seamless business decisions within their current workflows with minimal integration requirements.

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