Evidnt Delivered Cleaning Supplies Company 3X Increase in ROAS during Covid supply chain struggles
With consumer goods companies struggling with supply chain challenges, many marketers are looking for the best ways to cut back on their advertising in areas where they lack product availability. Given the challenge of executing this, some advertisers cut large portions of their budget across the board. In contrast, a top household cleaning company leveraged Evidnt’s Decision Ready platform to strategically optimize their media spend based on in-store product availability.
Evidnt's Decision Ready Platform
Evidnt’s direct integration with merchants across the country provided insights into daily sales data for specific product SKUs and sales. In partnership with the client and their media partners, Evidnt provided a daily market optimization report based on where product sales stopped, indicating restricted supplies. This allowed their media partners to optimize toward markets with adequate supply. Furthermore, leveraging Evidnt’s store locator ads, allowed for the brand to guide the consumers directly to a store that carried the product near them directly in the ad unit.