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Product Supply Optimization

Evidnt Helps Cleaning Supplies Company Boost 3x ROAS During Pandemic-Related Supply Chain Challenges

Summary:​
Facing supply chain disruptions and uncertainty during the pandemic, a leading cleaning supplies company turned to Evidnt’s Decision Ready platform to optimize their media spend based on in-store product availability and drive sales growth. Using real-time data and insights, Evidnt helped the company navigate supply chain challenges and make informed decisions that led to a 5% market share gain, a 9% sales lift, and a 3x return on ad spend.
Objective:
The cleaning supplies company sought to navigate supply chain disruptions and optimize their media spend during the pandemic by using real-time data and insights to identify where products were in high demand and where they were out of stock. By quickly shifting budget to markets with adequate supply, the company aimed to maintain growth without major media changes.
Evidnt's Product Finder
Evidnt’s direct integration with merchants across the country provided insights into daily sales data for specific product SKUs and sales. In partnership with the client and their media partners, Evidnt provided a daily market optimization report based on where product sales stopped, indicating restricted supplies. This allowed their media partners to optimize toward markets with adequate supply. Furthermore, leveraging Evidnt’s store locator ads, allowed for the brand to guide the consumers directly to a store that carried the product near them directly in the ad unit.
Why Evidnt?​
The company chose Evidnt’s Decision Ready platform to help them navigate supply chain disruptions and make informed decisions about their media spend. By using real-time data and insights, Evidnt enabled the company to quickly shift budget to markets with adequate supply, maintain growth and drive better performance for their business.
Without Evidnt:​
The client would have had to manually track where supply was available across the country through its on the ground sales force. Then they would have had to aggregate that information and then send it to their media agency to make the necessary changes. This manual process would have delayed flexible media deployment by weeks.

Evidnt's Store
Finder Ad Unit
Click the "Shop Local" button to see how it works

Results:

The partnership between Evidnt and the client led to:
The partnership between Evidnt and the company led to a 5% market share gain, a 9% sales lift, and a 3x return on ad spend. By using Evidnt’s Decision Ready platform, the company was able to make informed decisions that helped them navigate supply chain disruptions, optimize their media spend, and drive sales growth.

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