Today, small shops adopt cloud-based point-of-sale (POS) 4 times more frequently than enterprise retailers. Before we get into why this is, let’s set the stage. What are cloud-based POS systems exactly?
A cloud POS is a web-based point-of-sale system that enables online payment processing without the need for on-site servers or expensive software that requires regular expensive upgrades. Through these systems, all payment processing and updates are done online instead of on your local computer using cloud-based point-of-sale systems.
The reason why the adoption of these platforms is so high is simple. They get the job of selling products done quickly. Shops can tap orders on any device, including smartphones. They can accept credit payments quickly if customers pay with tap-and-go cards or wallets. But they also come with a lot of added benefits.
For example, the Clover app allows for online ordering. Customers can place their order, pay for it in advance, and pick it up when it’s ready – completely avoiding any lines. Further, the app’s ability to remember your clients’ previous orders makes placing repeat orders for their favorites a breeze.
Further, both Square and Clover offer rewards and customer loyalty programs so you can reward your most loyal customers and keep them coming back. For many small businesses, this feature is a game changer as it brings them on equal footing with enterprise competitors.
Our favorite feature of these apps is their app integration ability. That’s how Evidnt delivers its incredible intelligence hubs for merchants. Through our Clover and Square apps, merchants and small shop owners can determine and monitor the patterns in their store’s sales over time.
They can determine regional and national product trends so they can stock up on best-selling items and discount those that are losing their appeal. Reviewing sales data across all categories, brands, and goods, Evidnt allows merchants to better manage their inventory throughout the year.
In short, if you own a small convenience store and you want to take your business to the next level. Make sure you get yourself a cloud-based point-of-sale system, like Clover and Square, and download the Evidnt app. This is how you find an advantage in this increasingly competitive environment.