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2024 CPG Retail Sales Report & Trends: Insights to Drive Growth

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CTV Ad Specs

Video Creative Compliance

 

Technical Requirements

  1. Video Track:

    • Bit Depth: 8 or 16 bits

    • Bit Rate: 10 Mbps – 40 Mbps

    • Chroma Sub-Sampling: 4:2:0 or 4:2:2

    • Codec: Preferably Apple ProRes 422 HQ, H.264 also accepted

    • Color Space: YUV

    • Dimensions: 1920×1080 preferred, 1280×720 accepted

    • Frame Rate: 23.98, 24, 25, 29.97, or 30 fps (constant)

    • Scan Type: Progressive

  2. Audio Channels:

    • Bit Depth: 16 or 24 bits

    • Bit Rate: 192-256 Kbps

    • Channels: 2-channel stereo

    • Format: PCM, AAC

    • Sampling Rate: 48.0 kHz

  3. General Specifications:

    • Aspect Ratio: 16:9 (mandatory)

    • Duration: 15 or 30 seconds

    • File Extension: .mov or .mp4

    • File Size: Maximum 500 MB

    • Format: QuickTime, MOV, or MPEG-4

 

Best Practices

  • Ensure your ad is in high definition (HD) with stereo sound for optimal viewing on large screens.

  • Maintain a constant frame rate throughout the video.

  • If using non-16:9 content, add black bars within the 16:9 frame rather than letterboxing or pillarboxing.

  • Match audio duration precisely to video duration.

Content Guidelines

 

  • Avoid content that could be considered offensive, discriminatory, or inappropriate.

  • Ensure all content respects intellectual property rights.

  • Refrain from promoting illegal activities or restricted products.

  • Keep messaging clear, truthful, and aligned with your brand values.