Press Room

Media Kit
Top Cookie Trends and Brands in the U.S. for 2024

The U.S. cookie market in 2024 is led by Oreo, Chips Ahoy, and Bimbo, while keto-friendly brands like HighKey are gaining traction. From classic flavors to seasonal sales spikes, learn what’s driving cookie trends this year.

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Surprising Black Friday Sales Trends: Energy Drinks, Alcohol, and Pet Food

Black Friday shoppers aren’t just buying electronics and fashion; everyday essentials like energy drinks, alcohol, and dog food see significant sales spikes. Learn about these unexpected trends and how retailers can capitalise on them.

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Top U.S. Chip Brands and Flavors Trends Shaping the Market in 2024

The U.S. chip market is thriving, with Lay’s, Ruffles, and Pringles leading in market share and emerging brands like Kettle and Takis gaining popularity. Learn about the top chip flavors, seasonal sales patterns, and where Americans are buying their favorite snacks in 2024.

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Top Halloween Candy Trends in 2024: Reese’s, M&Ms, and the Rise of Boo Baskets

Halloween is the Super Bowl of candy sales, with a 12% surge in October. Reese’s, M&Ms, and Feastables are leading the market, while new trends like boo baskets and increased sales of non-candy items like toys are reshaping the season.

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National Pasta Day 2024: Top Brands, Pasta Types, and Emerging Trends

As National Pasta Day approaches, pasta brands like Barilla and De Cecco lead the U.S. market with 30% and 8% shares, respectively. While traditional dried pasta dominates, gluten-free options now account for 12% of sales. Discover how health-conscious brands like Banza and artisanal products from Morelli are shaping the future of pasta consumption in the U.S.

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National Vodka Day: Top Vodka Brands, Flavors, and Trends Shaping 2024

As National Vodka Day approaches, Tito’s continues to dominate the U.S. vodka market with a 28% share. Popular trends like coffee-flavored vodkas and the rise of Espresso Martinis are transforming the cocktail scene, while emerging brands like Sprinter Vodka and The Judge’s Water make their mark. Dive into the top flavors, sales trends, and emerging brands reshaping the vodka industry in 2024.

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Exploring the U.S. Ready-to-Drink Coffee Market: Brands, Sales Channels, and Emerging Trends

The U.S. ready-to-drink coffee market is evolving rapidly, with Starbucks leading the way with 39% market share. Emerging brands like Black Rifle Coffee and Rise Brewing Co. are gaining traction, while convenience stores dominate sales. Explore how consumer preferences for premium, protein-rich, and keto-friendly coffees are driving growth in this competitive market.

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Evidnt Announces Seamless Integration with The Trade Desk, Elevating Data-Driven Advertising for CPG Brands

Evidnt has announced its seamless integration with The Trade Desk, empowering advertisers with advanced data solutions for superior campaign performance. This partnership enables real-time data access and enhanced targeting precision, driving impactful results for leading brands such as Constellation Brands, Coca-Cola, and Unilever.

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Exploring the U.S. Iced Tea Market: Top Brands, Flavors, and Emerging Trends​

The U.S. iced tea market is evolving with brands like Arizona, Pure Leaf, and Lipton leading the way. Lemon remains the most popular flavor, but exotic options like peach and lychee are on the rise. As consumers seek healthier, sugar-free beverages, new trends and emerging brands are reshaping the iced tea landscape. Learn more about the latest market insights and sales trends for 2024.

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Exploring the U.S. Peanut Butter Market: Trends, Brands, and Consumer Shifts

The U.S. peanut butter market is evolving with shifts toward health-conscious and sustainable options. Traditional brands like Jif and Skippy dominate, but emerging brands offering unique flavors and organic ingredients are gaining traction. Learn about the latest consumer trends and how they are impacting the peanut butter industry in 2024.

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Exploring the U.S. Frozen Pizza Market: Trends and Insights for National Cheese and Pepperoni Pizza Days

The U.S. frozen pizza market is evolving, with top brands like DiGiorno and Red Baron leading the way. From classic flavors like pepperoni and cheese to emerging health-focused trends such as cauliflower crust and keto-friendly pizzas, frozen pizza remains a staple in American households. Learn about the latest consumer preferences and market insights ahead of National Cheese Pizza and National Pepperoni Pizza Day.

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Trends in the U.S. Cold Cereal Market: Insights and Emerging Brands

The U.S. cold cereal market is evolving with a focus on health-conscious options, nostalgic flavors, and plant-based alternatives. Cheerios, Frosted Flakes, and Honey Bunches of Oats lead the market, while emerging brands like Magic Spoon and Ghost are gaining traction. Explore the latest consumer trends and insights in the cold cereal category to stay ahead in this competitive market.

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Plant-Based Milk Market Trends: Top Brands, Flavors, and Consumer Insights for National Plant Milk Day 2024

As National Plant Milk Day approaches, we dive into the U.S. plant-based milk market to uncover key trends, top brands, and consumer preferences. Learn about the most popular plant-based milk flavors, the growing appeal of non-dairy creamers, and the rise of multicultural beverages like Horchata. Stay ahead with insights that can help your brand thrive in this evolving market.

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Unveiling Rum Market Trends: Top Brands, Regional Insights, and Marketing Strategies for 2024

As the rum market in the U.S. evolves, staying ahead of trends is crucial for brand success. This post delves into top rum brands, regional sales patterns, and emerging trends such as Rhum and Overproof rum. Learn how to leverage social media, track cocktail trends, and utilize real-time sales data to optimize your marketing strategies and capture consumer interest.

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Navigating the U.S. Chocolate Candy Market: Key Trends and Insights for 2024

The U.S. chocolate candy market experiences dynamic changes. Discover the top chocolate brands, where consumers buy their chocolate, and the latest trends like freeze-dried chocolate and health-conscious options. Learn how to leverage these insights to enhance your marketing strategies and stay ahead in the competitive market.

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Summer 2024 Beer Market Trends: Top Brands, Seasonal Sales, and Emerging Opportunities

As summer heats up, the U.S. beer market sees significant shifts. Discover the top beer brands, seasonal sales trends, and emerging opportunities in non-alcoholic beers and regional marketing. Learn how to leverage these insights to boost your brand’s performance and stay ahead in this dynamic industry.

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Summer Skincare: Trends, Market Shares, and Emerging Brands

Discover the hottest summer skincare trends! From face moisturizers to SPF creams, see what’s dominating the market and learn about the emerging brands reshaping consumer preferences.

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Fizzy Data: Did Dr. Pepper really catch up with Pepsi?

In this article, you will gain insights into the changing landscape of the soft drink market, understand key market trends, and learn how to leverage data to boost your brand’s performance. With extensive industry knowledge and unique real-time data from Evidnt, we aim to provide you with the tools and support you need to succeed.

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Empowering Innovation: Evidnt’s Partnership with Left off Madison

Evidnt integrates the Audience Planner with Adslot to leverage custom audience data with guaranteed, premium digital inventory.​

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Embracing Health-Conscious Trends and Innovative Brands

From carb-free mixed drinks to German beer brands, the latest trends in the beverage industry are worth exploring for CPG brands. Other popular trends include Vieux Carre cocktails, mango and rum drinks, Mexican candy shots with rum and tequila, and the consistent rise in non-alcoholic beer sales. Stay ahead of the game and leverage these insights to drive growth for your brand.

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Unlocking CPG Insights

From carb-free mixed drinks to German beer brands, the latest trends in the beverage industry are worth exploring for CPG brands. Other popular trends include Vieux Carre cocktails, mango and rum drinks, Mexican candy shots with rum and tequila, and the consistent rise in non-alcoholic beer sales. Stay ahead of the game and leverage these insights to drive growth for your brand.

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Unlocking the Insights of the Alcoholic Beverage Industry

Stay ahead of the game in the ever-evolving alcoholic beverage industry with our latest insights on the latest trending cocktail flavors and beverage consumption patterns. Discover the next big thing in mixed drinks and holiday beverages and how to take advantage of them with Evidnt.

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How Independent Retailers Grow Brand Loyalty

The Independent Insider How Independent Retailers Grow Brand Loyalty   The Latest In recent years, there has been a trend of consumers gravitating towards independent retailers rather than large chain stores. According to a study conducted by Civic Economics, for every $100 spent at an independent retailer, $68 stays in the local economy as opposed […]

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The Importance of Independent Retailers to Brands

The Independent Insider The Importance of Independent Retailers to Brands   The Latest In today’s rapidly evolving retail landscape, one thing remains constant: the importance of independent retailers to brands. Independent retailers are a critical piece of the puzzle, and there are several reasons why. First, independent retailers offer brands a level of flexibility that […]

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Why Independent Retail Sales Data is critical for Brands?

The Independent Insider Why Independent Retail Sales Data is critical for Brands ? The Latest In today’s age of big data, it’s easy for brands to get lost in the noise and overlook important data sets that can inform their marketing and sales efforts. One such data set is sales data from independent retailers. Independent […]

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Are You Doing Enough Product Discovery For Your Convenience Store?

The Community Are You Doing Enough Product Discovery For Your Convenience Store?   The Latest A recent study shows that the typical focused c-store consumer is in and out in under four minutes, passing 606 different product category displays on average as they browse. This means they spend less than .5 seconds per display. Further, […]

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Why You Need To Adopt a POS System Like Clover or Square?

The Community Why You Need To Adopt A POS System Like Clover or Square?   The Latest Today, small shops adopt cloud-based point-of-sale (POS) 4 times more frequently than enterprise retailers. Before we get into why this is, let’s set the stage. What are cloud-based POS systems exactly? A cloud POS is a web-based point-of-sale […]

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What small businesses can learn from the retail giants?

The Community What small businesses can learn from the retail giants?   The Latest KEY POINTS Big retailers are significantly investing in analytics Smaller retailers can catch up with some simple data tracking Keeping track of local conversations can lead to successful collaborations Analytics can help discover appropriate pricing and the right product mix Investment […]

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Product Highlights: New Post Pandemic Trends

The Community Product Highlights: New Post Pandemic Trends   The Latest KEY POINTS Snacks sales are growing due to smaller package sizes, sugar-free options, and more variety Snacks are largely driven by promotional offers that drive incremental revenue Non-Sugar and Non-Dairy dominate in the drinks categories Alcoholic beverage growth is driven by ready-to-drink cocktails, with […]

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How to stay competitive as inflation grows?

The Community Practical steps for small-business owners to manage inflation and expand The Latest KEY POINTS Inflation is at a 40-year high, at 9%+ Consumers have less money to spend on products than ever before Product costs have increased by over 10%+ across most food and beverage categories Retailers need to stay agile, find new […]

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Modern Product Optimization Boosts Sales by 15%

The Community Product optimization quickly boosts sales of small retailers by 15%, Stanford University experiment finds! The Latest Sridhar Narayanan, a professor at Stanford Graduate School of Business, was surprised to see a whopping 15% increase in sales of small retailers in his experiment. Small retailers are vital to the local and global economies, driving up […]

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Evidnt partners with Adslot

Evidnt integrates the Audience Planner with Adslot to leverage custom audience data with guaranteed, premium digital inventory.​

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Stock Up Report: Dec. 2021

December 2021 Merchant Stock Up Report – Data Through 12/1/2021

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Impact Measurement for Social

While privacy changes are further restricting brand measurement, Evidnt is bringing custom measurement tracking to social channels.

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Stock Up Report: Nov. 2021

November 2021 Merchant Stock Up Report – Data Through 11/1/2021

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Evidnt is an AdExchanger Award Winner!

Evidnt is awarded as the winner of “Best Early Stage Company” by AdExchanger

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Audience Planner Release

Evidnt’s Audience Planner solution provides real-time audience demographic data, helping marketers and brands better identify current and prospective buyers

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Evidnt’s Impact Measurement Platform Launched

Cookieless measurement solution bring faster data to marketers and media companies allowing them to better optimize towards greater sales growth

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Evidnt is recognized as a Programmatic Power Player

Evidnt is recognized as a Programmatic Power Player, alongside Comcast, Roku, Xandr and Verizon Media

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Fraud, FloCs and practicality of Cohorts

Evidn’t CEO shares insights on recent changes in measurement and it’s impact on marketing and analytics

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