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2024 CPG Retail Sales Report & Trends: Insights to Drive Growth

Stay ahead in the evolving CPG landscape. Download our exclusive 2024 report to uncover key sales trends, emerging consumer behaviors, and data-driven strategies for success.

Real-Time Retail Data for Smarter Media & Tech

Unlock cookieless targeting, real-time measurement, and seamless optimization—all powered by Evidnt’s retail intelligence.

Evidnt makes it easy to integrate real-time purchase insights into your platform—helping you drive higher media performance and ROI.

Unlock Exclusive CPG Sales & Consumer Insights.

Evidnt delivers comprehensive retail intelligence, capturing real-time purchase behaviors across 28K+ independent retailers, big-box stores, and on-premise locations. Gain access to rich, scalable CPG sales data that goes beyond traditional sources—helping you uncover untapped opportunities, optimize media performance, and drive measurable growth.

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Evidnt Brings a Unique and Scalable Data

✔︎ Cookieless & Privacy-Safe – Target and measure campaigns without reliance on third-party cookies.
✔︎  28K+ Retail Locations – Gain insights from independent, big-box, and on-premise retailers.
✔︎  Real-Time Media Measurement – Track sales impact across all channels with precision.

Why It Matters: 70% of media isn’t trackable today. Evidnt brings transparency and performance optimization to media and tech partners.

Effortlessly partner with Evidnt. Our technology and unique approach provide easy integration, cookieless operation, and no third-party onboarding. Leverage powerful insights with minimal setup while maintaining user privacy.

Maximize Performance & Revenue
Drive hire performance and ROI through real-time purchase data
Stay Ahead with CPG & Retail Data
Gain a unique edge with deeper, customizable insights
Tailored AI Solutions
Evidnt’s AI-driven tools seamlessly adapt to your business needs

Measure Real ROI. Optimize in Real Time.

Evidnt’s analytics platform provides a clear, data-driven link between media investments and sales performance. Track real-time impact, measure true ROI, and optimize campaigns mid-flight based on real purchase trends. With Evidnt, you gain:
  • Cross-channel performance insights – Understand media effectiveness across digital, retail media, and social platforms.
  • Sales attribution & lift measurement – Go beyond clicks and impressions to prove real-world impact.
  • In-flight campaign optimization – Adjust budgets dynamically to maximize returns.
Why It Matters: Traditional media attribution misses 70% of offline sales—Evidnt closes that gap.

Smarter Targeting, Stronger Performance.

Evidnt transforms real purchase data into precise audience segments, allowing brands to reach high-intent shoppers in real time. Whether through custom integrations or out-of-the-box solutions, Evidnt helps you:
  • Build AI-driven audience segments based on actual purchase behavior, not assumptions.
  • Activate across programmatic, retail media, and digital channels for omnichannel impact.
  • Optimize campaigns dynamically to ensure the right message reaches the right consumer at the right time.
Why It Matters: Evidnt eliminates reliance on cookies and outdated targeting models, ensuring privacy-safe, performance-driven marketing.

Let’s Build Smarter Media & Tech Together.

Unlock the full potential of your platform with Evidnt’s AI-powered retail insights, real-time targeting, and sales impact measurement. Whether you need:
  • Stronger audience targeting using first-party, cookieless insights
  • More accurate media measurement to prove and optimize ROI
  • Seamless integration with minimal setup and maximum impact
We’re ready to partner with you to drive performance, innovation, and success.
Trusted By Market Leaders and Innovators:

See Our Success Stories

Spicing Up Marketing ROI: Evidnt’s Flavorful Approach to Behavioral Targeting

In the heart of modern retailing lies the fusion of data and strategy. Evidnt’s unparalleled approach harnesses this power, transforming first-party data into actionable insights. Retailers partnering with Evidnt aren’t just advertising; they’re showcasing a holistic brand growth narrative. With results like a 10% spike in store footfall and an 8% surge in sales for targeted promotions, it’s evident that Evidnt’s Shop Local Ads are reshaping the retail landscape, driving growth both within stores and in the broader independent retail ecosystem.

Amplifying Retail Growth with Evidnt

In the heart of modern retailing lies the fusion of data and strategy. Evidnt’s unparalleled approach harnesses this power, transforming first-party data into actionable insights. Retailers partnering with Evidnt aren’t just advertising; they’re showcasing a holistic brand growth narrative. With results like a 10% spike in store footfall and an 8% surge in sales for targeted promotions, it’s evident that Evidnt’s Shop Local Ads are reshaping the retail landscape, driving growth both within stores and in the broader independent retail ecosystem.

Holistic Marketing Performance with Evidnt Nexus

Facing challenges in managing sales data and optimizing a limited marketing budget, an emerging brand turned to Evidnt Nexus. The result? A 29% boost in marketing performance and a doubling of market share. Discover how Evidnt Nexus’s unique independent retailer data and holistic view of sales revolutionized their marketing strategy.

Doubling Market Share and Engagement Through Targeting and Optimization

Discover how a fast food brand doubled its market share in exposed markets and enhanced user engagement by leveraging Evidnt’s targeting and optimization capabilities in this case study.

Boosting Sales and Engagement Through Effective Targeting and Digital Out-of-Home Advertising

Explore this case study to see how a ready-to-eat entree brand achieved a 9x engagement goal and increased average order value with Evidnt’s effective targeting and DOOH advertising strategies.

Amplifying Brand Awareness and Sales Through Precise Targeting and Optimization

See how Evidnt’s platform enhanced a prepackaged goods brand’s awareness and sales by leveraging precise targeting, real-time sales data, and Shop Local creatives to engage users and boost store traffic.

Dynamic Creative Optimization Boosts Beer Brand Sales by 18%

A case study exploring the success of a leading beer brand that leveraged Evidnt’s platform for dynamic creative optimization, resulting in an 18% sales increase at retail stores and dining locations by tailoring advertising creatives to match consumer preferences for various beer types.

Boosting Convenience Store Sales by 15%

A small neighborhood store owner sought to improve their sales and product offerings but lacked the necessary data and tools. With Evidnt’s analytics and product discovery tools, they revamped their product selection, better catered to customer preferences, and increased their monthly sales by 15%.

Helping Consumers Cash In

A financial services provider used Evidnt’s targeting and insights to reach underserved audiences and increase brand awareness, resulting in a 23% increase in brand awareness and an 11% improvement in customer acquisition cost.

Boosting Pet Care Sales through the Woof

A pet care company increased product sales per store by 17% by using Evidnt’s audience targeting platform to identify pet owners based on their pet’s needs using past buying behaviors.

What our clients say about us

Evidnt has revolutionized the way we reach our customers. With their help, we can target audiences in real-time, which has significantly driven our sales. The ability to adjust and adapt our marketing on the fly has set us leagues ahead of our competition.

Boris Litvinov

Co-Owner, Left of Madison

At Nextdoor we've used Evidnt's Impact Measurement solution to understand how our CPG advertiser's initiatives are driving both national, and local omni-channel sales results. For a category like CPG that is always looking for more granular insights, we've been impressed with the speed and actionability of the reporting to drive results for our partners.

Colin Johnson

Head of Retail and CPG, Nextdoor

As a small retailer, the speed and accuracy of Evidnt's platform have transformed how we approach our sales strategy. The data is quick and fast, enabling us to make timely decisions that directly impact our bottom line. It's like having a data scientist on our team!

Namik Soltan

Founder, GNGR Labs

We're super fans of what Evidnt is doing. The Decision Ready Platform provides insights and solutions in record time, giving us insights to run our business faster and in a smarter way.

Joshua P.

Brand Manager, F500 Company

Evidnt provides more than just data; they offer a roadmap to success. Their insights and sales measurement tools allow us to optimize our strategies in real time. We've seen a measurable increase in efficiency and profitability thanks to their precise, data-driven guidance.

Robert Douglas

CEO, Right Off Vine

Our business was a sales data desert; we were parched for lack of meaningful insights. Evidnt brought us the solution we desperately needed. Their platform not only quenched our thirst for data but also nourished our growth strategies with deep, actionable insights.

John W.

VP, Head of Specialty Markets – F500 Specialty Foods Brand

We struggled with blind spots in our sales data that kept us guessing about our next moves. Evidnt’s platform has been a game-changer, providing the data we need to cover these gaps. Their insights have helped us refine our inventory and marketing strategies with precision we never thought possible.

Andrea E.

Marketing Research, F500 Frozen Foods Brand