Real‑Time, Evidence‑Based MMM

Empower Your Marketing with Real‑Time, Evidence‑Based MMM

We ingest over $12 billion in annual sales across 28,000+ retail and on‑premise locations to deliver next‑generation media mix modeling that drives faster, more accurate marketing ROI.

Why Traditional MMM Falls Short

High-level only: Legacy tools struggle at SKU, store, and regional granularity, missing key micro-trends.
Rigid assumptions: Fixed lag, seasonality, and saturation profiles lead to misattribution around promotions and events.
Blind spots in retail: Without real-time inventory, price shifts, or in-store activity, media impact remains incomplete.

Evidnt Brings a Unique and Scalable Data

Our Evidence‑Based Measurement Approach

Technical Foundation: Unlike frameworks built on generic scientific-computing libraries, our highly optimized Java engine was architected from the ground up for sparse computation at scale—offering production-grade performance and true multithreaded stability that Python-based MMM tools can’t match.

End-to-End Pipeline: Ingest, normalize, and process over $12 billion in sales data via streaming or batch workflows.
Multilevel Modeling: Parallel training at national, regional, cluster, and SKU levels to uncover insights at any scale.
Retail Signals: Native integration of pricing, inventory, competitive activity, and loyalty behavior for complete attribution.
Explainability & Diagnostics: Automated outlier detection and multicollinearity checks ensure trustworthy recommendations.

Key Platform Capabilities

Technical Foundation: Unlike frameworks built on generic scientific-computing libraries, our Java-based engine was architected from the ground up for sparse computation at scale—offering production-grade performance and multithreaded stability that Python-based MMM tools can’t match.

End‑to‑End Pipeline: Ingest, normalize, and process over $12 billion in sales data via streaming or batch workflows.
Multilevel Modeling: Parallel training at national, regional, cluster, and SKU levels to uncover insights at any scale.
Retail Signals: Native integration of pricing, inventory, competitive activity, and loyalty behavior for complete attribution.
Explainability & Diagnostics: Automated outlier detection and multicollinearity checks ensure trustworthy recommendations.

Scalable, Cloud‑Native Architecture

Powered by a highly optimized Java engine with sparse-first design and true multithreading, and optimized for CPU-based execution, Evidnt scales seamlessly on AWS, GCP, or private cloud:

Container orchestration (Kubernetes) for flexible deployments
Batch & rolling retraining with CPU-optimized data structures for continuous freshness
Integrations with BI platforms (Tableau, Looker, Power BI) and DSP/DMP connectors

Proven Impact:

Milo’s leveraged Evidnt to measure and optimize their regional DOOH campaign at the store level:

11.48% lift in attributed sales
Near-real-time feedback loops enabling in-flight budget adjustments
Data-driven allocation for maximum ROI

Milo’s Iced Tea DOOH Case Study

Trusted By Market Leaders and Innovators:

Why Choose Evidnt

Granular, transparent measurement built for modern retail complexity
Rapid insights—hours, not weeks—to keep pace with dynamic markets
Extensible framework that ingests proprietary data for richer attribution
Flexible SaaS or private-cloud deployment with SOC 2, GDPR, and CCPA compliance

See Our Success Stories

Spicing Up Marketing ROI: Evidnt’s Flavorful Approach to Behavioral Targeting

In the heart of modern retailing lies the fusion of data and strategy. Evidnt’s unparalleled approach harnesses this power, transforming first-party data into actionable insights. Retailers partnering with Evidnt aren’t just advertising; they’re showcasing a holistic brand growth narrative. With results like a 10% spike in store footfall and an 8% surge in sales for targeted promotions, it’s evident that Evidnt’s Shop Local Ads are reshaping the retail landscape, driving growth both within stores and in the broader independent retail ecosystem.

Amplifying Retail Growth with Evidnt

Holistic Marketing Performance with Evidnt Nexus

Facing challenges in managing sales data and optimizing a limited marketing budget, an emerging brand turned to Evidnt Nexus. The result? A 29% boost in marketing performance and a doubling of market share. Discover how Evidnt Nexus’s unique independent retailer data and holistic view of sales revolutionized their marketing strategy.

Doubling Market Share and Engagement Through Targeting and Optimization

Discover how a fast food brand doubled its market share in exposed markets and enhanced user engagement by leveraging Evidnt’s targeting and optimization capabilities in this case study.

Boosting Sales and Engagement Through Effective Targeting and Digital Out-of-Home Advertising

Explore this case study to see how a ready-to-eat entree brand achieved a 9x engagement goal and increased average order value with Evidnt’s effective targeting and DOOH advertising strategies.

Amplifying Brand Awareness and Sales Through Precise Targeting and Optimization

See how Evidnt’s platform enhanced a prepackaged goods brand’s awareness and sales by leveraging precise targeting, real-time sales data, and Shop Local creatives to engage users and boost store traffic.

Dynamic Creative Optimization Boosts Beer Brand Sales by 18%

A case study exploring the success of a leading beer brand that leveraged Evidnt’s platform for dynamic creative optimization, resulting in an 18% sales increase at retail stores and dining locations by tailoring advertising creatives to match consumer preferences for various beer types.

Boosting Convenience Store Sales by 15%

A small neighborhood store owner sought to improve their sales and product offerings but lacked the necessary data and tools. With Evidnt’s analytics and product discovery tools, they revamped their product selection, better catered to customer preferences, and increased their monthly sales by 15%.

Helping Consumers Cash In

A financial services provider used Evidnt’s targeting and insights to reach underserved audiences and increase brand awareness, resulting in a 23% increase in brand awareness and an 11% improvement in customer acquisition cost.

Boosting Pet Care Sales through the Woof

A pet care company increased product sales per store by 17% by using Evidnt’s audience targeting platform to identify pet owners based on their pet’s needs using past buying behaviors.

See All Case Studies

What our clients say about us

As a small retailer, the speed and accuracy of Evidnt's platform have transformed how we approach our sales strategy. The data is quick and fast, enabling us to make timely decisions that directly impact our bottom line. It's like having a data scientist on our team!

Namik Soltan

Founder, GNGR Labs

At Nextdoor we've used Evidnt's Impact Measurement solution to understand how our CPG advertiser's initiatives are driving both national, and local omni-channel sales results. For a category like CPG that is always looking for more granular insights, we've been impressed with the speed and actionability of the reporting to drive results for our partners.

Colin Johnson

Head of Retail and CPG, Nextdoor

Evidnt provides more than just data; they offer a roadmap to success. Their insights and sales measurement tools allow us to optimize our strategies in real time. We've seen a measurable increase in efficiency and profitability thanks to their precise, data-driven guidance.

Robert Douglas

CEO, Right Off Vine

We struggled with blind spots in our sales data that kept us guessing about our next moves. Evidnt’s platform has been a game-changer, providing the data we need to cover these gaps. Their insights have helped us refine our inventory and marketing strategies with precision we never thought possible.

Andrea E.

Marketing Research, F500 Frozen Foods Brand

Evidnt has revolutionized the way we reach our customers. With their help, we can target audiences in real-time, which has significantly driven our sales. The ability to adjust and adapt our marketing on the fly has set us leagues ahead of our competition.

Boris Litvinov

Co-Owner, Left of Madison

We're super fans of what Evidnt is doing. The Decision Ready Platform provides insights and solutions in record time, giving us insights to run our business faster and in a smarter way.

Joshua P.

Brand Manager, F500 Company

Our business was a sales data desert; we were parched for lack of meaningful insights. Evidnt brought us the solution we desperately needed. Their platform not only quenched our thirst for data but also nourished our growth strategies with deep, actionable insights.

John W.

VP, Head of Specialty Markets – F500 Specialty Foods Brand

Ready to upgrade your media mix modeling?

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2024 CPG Retail Sales Report & Trends: Insights to Drive Growth